{"title":"New Arrivals","description":"","products":[{"product_id":"virtue-lab-shampoo","title":"Virtue Lab Shampoo","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eExperience a luxurious, transformative haircare routine with Virtue Lab Shampoo. Our advanced Alpha Keratin 60ku® technology gently cleanses away impurities and repairs hair from the inside out, providing strong and lustrous locks. Perfect for all hair types, this shampoo turns any shower into a sanctuary of healthy hair.\u003c\/p\u003e\n\u003cp class=\"page-title\" data-mce-fragment=\"1\"\u003e \u003c\/p\u003e","brand":"BeautyKoncept","offers":[{"title":"Default Title","offer_id":41227686543394,"sku":"","price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0593\/7610\/7554\/files\/817023025442-main.jpg?v=1700755859"},{"product_id":"virtuelab-conditioner","title":"VirtueLab Conditioner","description":"\u003cdiv class=\"prd-accordion\"\u003e\n\u003c!-- Overview always visible --\u003e\n\u003cdiv class=\"prd-overview\"\u003e\n\u003ch3\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eExperience luxurious hair care with VirtueLab Conditioner, infused with Alpha Keratin 60ku® - a revolutionary protein technology designed to repair damaged strands from the inside out. This rich, salon-grade formula deeply nourishes, detangles, and enhances manageability, leaving your hair feeling irresistibly soft, silky, and healthy. Whether used daily or as part of your weekly routine, it delivers professional results in the comfort of your home.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- Collapsible sections --\u003e\n\u003cdetails\u003e\n\u003csummary\u003e\n\u003ch3\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/summary\u003e\n\u003cul\u003e\n\u003cli\u003eRepairs \u0026amp; strengthens damaged hair fibers with Alpha Keratin 60ku®\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDetangles effortlessly, reducing breakage and improving manageability\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAdds silky softness \u0026amp; shine for a smooth, healthy-looking finish\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEnhances elasticity \u0026amp; resilience, preventing future damage\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSalon-quality results suitable for all hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb id=\"docs-internal-guid-06ca7ecb-7fff-925b-4284-5bd6961df61a\"\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003e\n\u003ch3\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/summary\u003e\n\u003cp\u003eAlpha Keratin 60ku®, Hydrating Oils \u0026amp; Emollients, Plant-Based Extracts, Conditioning Agents\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003e\n\u003ch3\u003e\u003cstrong\u003eHow To Use\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/summary\u003e\n\u003cul\u003e\n\u003cli\u003eAfter shampooing, apply a generous amount of conditioner to damp hair.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFocus on mid-lengths to ends, gently working it through with fingers or a wide-tooth comb.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLeave on for 2–3 minutes to allow the formula to penetrate and repair.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and style as usual.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e","brand":"BeautyKoncept","offers":[{"title":"Default Title","offer_id":41227708203042,"sku":"","price":46.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0593\/7610\/7554\/files\/817023025466-main.jpg?v=1700755584"},{"product_id":"virtue-lab-shampoo-travel-size","title":"Virtue Lab Shampoo - Travel Size","description":"\u003cdiv class=\"prd-accordion\"\u003e\n\u003c!-- Overview always visible --\u003e\n\u003cdiv class=\"prd-overview\"\u003e\n\u003ch3\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eVirtue Lab Shampoo Travel Size is your go-to solution for healthy, strong, and refreshed hair - no matter where life takes you. Powered by the groundbreaking Alpha Keratin 60ku® technology, this compact yet powerful shampoo deeply cleanses while repairing and nourishing each strand from within. Ideal for travel, gym bags, or on-the-go lifestyles, it ensures your hair remains vibrant, soft, and manageable with every wash.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- Collapsible sections --\u003e\n\u003cdetails\u003e\n\u003csummary\u003e\n\u003ch3\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/summary\u003e\n\u003cul\u003e\n\u003cli\u003eRepairs and strengthens damaged hair with Alpha Keratin 60ku®\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eGently cleanses without stripping natural moisture\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eConvenient travel size perfect for trips or daily use\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEnhances softness, shine, and manageability\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling refreshed, healthy, and revitalized\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb id=\"docs-internal-guid-06ca7ecb-7fff-925b-4284-5bd6961df61a\"\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003e\n\u003ch3\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/summary\u003e\n\u003cp\u003eAlpha Keratin 60ku®, Hydrolyzed Quinoa, Panthenol (Pro-Vitamin B5), Natural Botanical Extracts\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003e\n\u003ch3\u003e\u003cstrong\u003eHow To Use\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/summary\u003e\n\u003cul\u003e\n\u003cli\u003eApply a small amount to wet hair.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eGently massage into the scalp and hair to create a rich lather.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFor best results, follow with Virtue Lab Conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e","brand":"BeautyKoncept","offers":[{"title":"Default Title","offer_id":41227713019938,"sku":"","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0593\/7610\/7554\/files\/virtue_shampoo_travel_1024.webp?v=1700756484"},{"product_id":"virtue-lab-conditioner-travel-size","title":"Virtue Lab Conditioner - Travel Size","description":"\u003cdiv class=\"prd-accordion\"\u003e\n\u003c!-- Overview always visible --\u003e\n\u003cdiv class=\"prd-overview\"\u003e\n\u003ch3\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eTravel light without compromising hair health with Virtue Lab Conditioner, Travel Size. Designed for on-the-go nourishment, this compact conditioner harnesses the power of Alpha Keratin 60ku®—a revolutionary protein that repairs and revitalizes damaged strands from the inside out. It effortlessly detangles, softens, and enhances manageability, leaving your hair silky-smooth and salon-ready wherever your travels take you. With a refreshing scent and luxurious texture, it’s the perfect companion for maintaining beautiful, healthy hair on the move.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- Collapsible sections --\u003e\n\u003cdetails\u003e\n\u003csummary\u003e\n\u003ch3\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/summary\u003e\n\u003cul\u003e\n\u003cli\u003ePerfect for Travel: Compact and convenient size for easy packing.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRepairs \u0026amp; Strengthens: Alpha Keratin 60ku® helps rebuild damaged hair structure.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSmooth \u0026amp; Manageable: Detangles and enhances softness for easy styling.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSalon-Quality Results: Delivers a polished, silky finish even away from home.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRefreshing Scent: Light, revitalizing fragrance for a fresh hair experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb id=\"docs-internal-guid-06ca7ecb-7fff-925b-4284-5bd6961df61a\"\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003e\n\u003ch3\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/summary\u003e\n\u003cp\u003eAlpha Keratin 60ku, Hydrating Botanicals, Essential Oils \u0026amp; Natural Extracts\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003e\n\u003ch3\u003e\u003cstrong\u003eHow To Use\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/summary\u003e\n\u003cul\u003e\n\u003cli\u003eAfter shampooing, apply a small amount of conditioner to wet hair.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFocus on mid-lengths and ends for best results.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLeave on for 1–3 minutes to allow deep nourishment.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and style as desired.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e","brand":"BeautyKoncept","offers":[{"title":"Default Title","offer_id":41227718230050,"sku":"","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0593\/7610\/7554\/files\/Untitleddesign_64.png?v=1739042436"}],"url":"https:\/\/www.beautykoncept.com\/collections\/new-arrivals.oembed","provider":"Beauty Koncept","version":"1.0","type":"link"}